Since 2012, Les Premiers Vendredis (or First Friday of every month), has been a flagship street food event in Montreal from June to October on the esplanade of the Olympic Park. Featuring over 50 food trucks and restaurateurs, it’s the foodie event of the year and the largest gathering of its kind in the whole country.
This year marked its 10th anniversary and, for the first time, Skip was the Official Presenter. Few months back, SKIP also sponsored Canada’s largest Food Service event fo the year. We’re happy to say the event was a great success. Here’s how it all went down.
Les Premiers Vendredis
How did Skip represent at the festival?
On-site for all seven festival days with our very own Skip branded food truck and family-friendly terrace, we made it our mission to spread even more comfort and joy to the festivities. We also co-branded the arch gateway entrance and exit to the site, plus we deployed brand ambassadors to roam the grounds and engage festivalgoers with vouchers.
What did Skip do to support and benefit our Restaurant Partners?
Each month, Les Premiers Vendredis promoted a different cuisine theme, so Skip chose a new Partner per festival to fit the particular theme of the month. Each of the seven Partners served a small menu of signature items from the Skip food truck and kept 100% of the revenue.
Which Skip Partners participated?
JUNE
Festival date: June 3, 2022
Location: Olympic Stadium
Theme: Mexican
Featured Partner: Tacos Frida
IG handle: @tacosfridamtl
JULY
Festival date: July 1, 2022
Location: Olympic Stadium
Theme: Brazilian
Featured Partner: Acajou BR
IG handle: @acajoubr
AUGUST
Festival date: August 5, 2022
Location: Old Port
Theme: Indian
Featured Partner: SpiceBros
IG handle: @spicebros
Festival date: August 6, 2022
Location: Old Port
Theme: Filipino/Hawaiian
Featured Skip Partner: Le Petit Vibe
IG handle: @restaurantlepetitvibe
Festival date: August 7, 2022
Location: Old Port
Theme: Hawaiian
Featured Partner: Ono Pokii
IG handle: @onopokii
SEPTEMBER
Festival date: September 2, 2022
Location: Olympic Stadium
Theme: Vietnamese
Featured Partner: Le Petit Sao
IG handle: @lepetitsao
OCTOBER
Festival date: October 7, 2022
Location: Olympic Stadium
Theme: Barbeque
Featured Partner: Seasoned Dreams
IG handle: @seasoneddreams
So, what were the results?
We’re happy to say that the festival was a huge success, driving incremental sales of over $20K for our participating Partners. In addition, those participants also saw an uptick across all metrics in the month after the festival:
+43% Order Volume
+37% Customers
+31% New Sales
+53% New to Brand
+50% New Users
But don’t just take our word for it.
Check out what a couple of our featured Partners had to say about the event:
We truly appreciate the invitation and the attention you gave to us. We had a lot of fun and it was a great experience!
Tacos Frida
Thank you again for having thought of us and had us do a collab with you. It was indeed a great success – we practically doubled our projections! We’re very grateful to have done it and would like to do it again if you ever have a spot for us at any events. Thanks again for all the help and support, the whole team was very helpful and kind!
Le Petit Sao
In the end, we were honoured to be a part of such a successful event that allowed us to showcase some of our incredible Restaurant Partners and the food that put them on the map.
