There’s no denying it, everyone loves free stuff. And with fierce competition out there, the more you can do to stand out and generate buzz around your brand, the better.
A whopping 46% of Canadians are more likely to order delivery at a restaurant that offers a loyalty program.
And 57% rank grocery rewards programs as the single most valuable type of loyalty program.
Starting your own is a lot easier than you think. In fact, we’ve got some tips to help you do it quickly, easily, and affordably by using tools you already have at your disposal (like Skip promos!).
(Source: https://web.givex.com/news-insights/givex-annual-survey-almost-all-canadians-use-loyalty-rewards-programs/)
First, ask yourself these questions:
What are you hoping to achieve?
Are you looking to increase business on certain dayparts, boost overall sales, or enhance customer engagement? Get your goals down first so you know what kind of program you want to roll out.
Who are your loyal customers?
Dive into the data to understand who your loyal customers are. Check your Skip Analytics Pages in the Portal to get full customer breakdowns, and more.
What kind of program would work for you?
Are you thinking a points-based system would be best? Or would you prefer a tiered structure, with increasing benefits for bronze, silver, and gold? Every option has its advantages so choose the one that’s right for you.
What kind of rewards will you offer?
While you can certainly use Skip promos to entice customers to build their loyalty (more on that in a minute), think about the ultimate reward you want to offer. Is it a free meal? A discount on their order? Brand merchandise? Pick the option that suits your business best.
Now that you’ve got an idea of the kind of program you want to offer, it’s time to implement.
Make it easy for customers to sign up.
Use your existing POS system or website to invite customers to join your loyalty program with just their phone number or email address. You can also implement a cost-effective QR code on receipts and emails to make it even easier to sign up.
Make participation rewarding from the get-go.
Give customers a little something when they sign up, like a free gift or special discount. You’ll also want to pump up the benefits of membership, so they start engaging with it right away.
Make the experience seamless.
Today’s world is fast-moving, so try to keep your program as concise as possible. Instructions should be simple and intuitive to make it super easy for customers to understand how to sign up, how to collect points, and how to redeem them.
Make goals easily attainable.
The simpler you can make the rewards to achieve, the more enticing the loyalty program. Set realistic thresholds that’ll keep them coming back for more. For example, buy 5 meals and get the 6th one free.
Make it easy to be enticed.
Create an “offer within an offer” strategy that hits them twice: they earn points for their loyalty and get rewarded along the way. This double-down approach encourages continuous engagement while leading them to the ultimate prize.
This is where Skip promos come in super handy:
Free Item — Offer one of your popular appetizers or desserts for free with a minimum purchase and rack up more sales love along with the loyalty.
$0 Delivery — Customers get their favourites delivered with no delivery fee. You get to cash in on more orders. Add this one to your loyalty program for a win-win-win.
$ Off — Nothing paves the lane to loyalty like a little savings incentive. Throw this one in the mix to entice them even more.
Want some tips on how to add Skip promos to the menu? Check these out and then head over to the Skip Portal to activate them anytime (whether you have a loyalty program yet or not!).
Our final words of advice? Promote. Promote. Promote. Your loyalty program should be well-known to your loyal followers. Put it on your website, slap it up on your socials, get your staff to spread the word. The more you get it out there, the more loyal customers you’ll attract.
