Spotlight on Lafayette Pizza | A Skip Restaurant Case Study
Already one of Montreal’s finest, Lafayette Pizzeria has been delighting La Belle Province with its famed pizza pies since 1962. Phil Drakis and his wife are the proud owners, having taken over the business in 2010. Since then, they’ve strived to deliver the best of the best to their customers, never sacrificing quality (even if food prices go up) and offering exceptional customer service above all else.
Their goal? To attract even more customers and boost the delivery side of their business while growing their brand online. Their challenges? The pandemic for one, as well as finding the staff to make it happen in the middle of a staffing crisis (again, the result of the pandemic).
Finding the Delivery Platform to Drive More Business
No stranger to delivery, Lafayette Pizzeria employs 2-4 drivers of their own on a daily basis. So, naturally they were drawn to the various delivery platforms to help them expand that side of the business and, in turn, employ fewer couriers to help boost their bottom line.
They tried them all, but Skip was the standout.
“At the end of the day, Skip committed to growing my business.” How? Through superior courier availability, account management, and intuitive technology.
He went on to say, “Other delivery services would give couriers multiple orders so they would take longer to get to customers.” Since couriers had less space due to multiple orders, he explained, some didn’t have the room to take one of their top sellers: the extra-large pizza.
In terms of customer service, it was no contest. Phil explained, “Skip is amazing. They give me a direct number to contact the territory manager and they help me on the spot.” He continued, “With other delivery platforms, you are a faceless person. It’s terrible. They don’t care about the restaurant partnership, only the customers.”
Dishing Up a Delicious Return on Investment
With a consistent 9.8 Skip Score, this top-performing restaurant was one that deserved an added investment of time and energy. So, working hand-in-hand, Skip did a specific marketing campaign just for Lafayette Pizzeria, promoting them through any opportunity possible. “We chatted weekly, they even proposed a new virtual concept to promote other types of cuisine, in this case burgers,” Phil said.
Skip + Lafayette Pizzeria = That’s Amore
Once a partner with several delivery platforms, Lafayette Pizzeria now works exclusively with Skip. They still have their own delivery couriers but are using them less and less, with the hopes of relying solely on Skip for future deliveries. And for good reason. Since joining in 2018, they‘ve done over $1M in Skip sales, they’ve attracted 3-5 times more customers (better than any other restaurant in the area!), and they’ve enjoyed an impressive 63% re-order rate. At this pace, they’ll be well on their way to achieving their goal of growing another 25% in 2022. Bellissimo!
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