SOCIAL CLIMBING | 10 Tips for Upping Your Restaurant’s Social Media Game
More likes! More shares! More tags! Utilizing social channels, like Facebook, Instagram, TikTok and Pinterest are simple and affordable ways to show what you do and remind customers to choose you from hundreds, even thousands, of other options.
Here are our top 10 social tips for whetting customers’ appetites, turning them into brand ambassadors, and keeping them coming back for more.
- CHOOSE THE RIGHT CHANNELS
Not every channel is created equal. More visual platforms, like Instagram, Facebook, Pinterest and TikTok tend to work best for restaurants over Twitter and LinkedIn—but you know your business best and should do what feels right for you.
- BUILD A CADENCE
How often should you post? When it comes to social, think of our favourite porridge-aficionado, Goldilocks. Not too much. Not too little. Just right. You want to keep yourself top of mind for customers, but not inundate their feeds. For Facebook, Instagram, and Pinterest, we recommend at least 3-4 posts per week, and no more than 1 per day. On TikTok and Insta Stories, you can have a lot more, from 1 to 5 per day.
- THE DETAILS
Don’t forget the essentials. Customers are most often coming to your channels to look for hours, locations, contact info, and menus. Make sure they’re all easy to find, clearly laid out, and always up-to-date.
- INTRODUCE YOURSELVES
Who are the people making it all happen at your business? Social channels are a great way to build a sense of community and a bond between your customers and your staff, both front-of-house and back!
- TELL YOUR STORY
When did you open your doors? What or who has inspired your recipes? Use social to tell your story and help customers get a greater appreciation for what you do and why you do it.
- MAKE YOUR SPACE IG-WORTHY
Customers love showing off where they are. Make your space irresistible to social photogs with unique murals from local artists, one-of-a-kind neon signs, flattering bathroom lighting, and photogenic plating.
- INVEST IN GREAT PHOTOS
Let’s not forget the number one reason customers come to you: the food! You want it to look its best in your social posts, and that could mean hiring a food photographer who can put your dishes in the spotlight. (We know not every restaurant can hire a photographer. Read our story on 8 Tips For Taking Better Food Photos)
- DON’T BE AFRAID TO REPEAT YOURSELF
We have a lot going on in our lives and need some reminding now and then. Customers are no different. And even though they might have intended to check you out or make a return visit, it might have slipped their mind. Don’t be afraid to repost some great food images or your hours. And re-using some content will also make your life a little easier.
- RESPOND AND RESHARE
Nothing makes customers feel valued like resharing posts they’ve tagged you in or responding to their comments and messages. When you have a down moment (we know…that’s usually never!) take a few minutes to engage with your customers.
- BEHIND THE SCENES
What goes into the creation of your menu items? Show customers all the work you do, from selecting fresh produce to crafting dishes in the kitchen and the final presentation.
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